Veteran software CEO and Harvard Business School lecturer to advise on go-to-market strategy as RampRight expands its execution intelligence platform.
BOSTON, MA, UNITED STATES, October 21, 2026 /EINPresswire.com/ — When a company promises Wall Street a growth number, the assumption is that the team in place can actually hit it. RampRight, an execution intelligence platform built to reveal whether teams are genuinely prepared to deliver on those promises, is bringing in a seasoned operator to sharpen that pitch. The company announced today that Lou Shipley has joined its Board of Advisors, where he will counsel leadership on go-to-market strategy as the platform branches out from sales onboarding into product launches, role transitions and manager development.
Shipley’s résumé spans both the boardroom and the classroom. He ran three venture-backed software companies as CEO, steering each to profitable exits that collectively generated $2 billion in enterprise value. Today, he serves as a Senior Lecturer at Harvard Business School, where he created the institution’s first four sales courses and instructs more than 500 MBA students annually. That mix of practical sales leadership and academic rigor maps directly onto the core problem RampRight tackles: determining whether the people behind a growth forecast are actually equipped to execute the plan.
“Leaders commit to growth targets when they hire people or launch a product, but they often have to wait months to find out whether their teams are ready to deliver,” said Russ Martin, co-founder and CEO of RampRight. “Lou understands that challenge from every side of the table. His experience building companies and developing go-to-market teams will help us bring RampRight to more organizations facing that same blind spot.”
The company itself was born from that exact blind spot. Founded in March 2026, RampRight traces its origins to Martin’s tenure as chief revenue officer of 3DCommerce at Chaos, a visualization software firm. Tasked with projecting how much revenue new sales hires would produce, he found himself without a dependable method to gauge their preparedness before pipeline numbers and quota results finally arrived — sometimes months too late.
RampRight’s platform addresses that gap by tying together role expectations, demonstrated capabilities and business data, giving leaders a clear view of team readiness and the financial exposure lurking beneath it. Rather than relying solely on training completion metrics, managers can spot specific gaps, prioritize coaching efforts and monitor progress over time. What started as a tool for onboarding and sales ramping has since expanded to cover any scenario where employees must quickly learn to execute something unfamiliar.
“Hiring more salespeople is not the same as building more sales capacity,” said Shipley. “You need to define what readiness looks like, measure progress and help people improve before missed targets tell you something is wrong. RampRight is focused on making that process visible and actionable. I look forward to helping Russ and the team bring that approach to more companies.”
About RampRight
RampRight is an execution intelligence platform that helps organizations see whether their people and teams are ready to deliver. The platform connects business priorities, role expectations and evidence of performance to show leaders what is on track, what is at risk and where to act. Founded in March 2026, RampRight supports onboarding, sales enablement, product launches, role transitions and manager development. Learn more at rampright.ai.
Why it matters: Most companies discover their teams aren’t ready to execute only after missed targets surface in the numbers. With Shipley’s guidance, RampRight is positioning itself to close that lag time, giving leaders a data-driven way to intervene before financial damage is done.
Russ Martin
CEO, RampRight
+1 413-218-5322
russ@rampright.ai
