When brands invest in loyalty programs, they are banking on the hope that knowing who their best customers are will keep them coming back. But what if those customers spend most of their time — and money — somewhere else entirely? That gap is exactly what a new partnership between Capillary Technologies and the neighborhood commerce platform Bilt aims to close.
Capillary Technologies, a provider of AI-powered enterprise loyalty and customer engagement solutions, announced today that it has joined forces with Bilt, the rewards platform built around where people live, work, and play. Under the deal, Capillary becomes a preferred loyalty technology provider on the Bilt Neighborhood OS™, an AI platform that helps businesses attract nearby customers through personalized, location-based experiences.
Capillary joins Bilt Neighborhood OS as a preferred loyalty technology provider, helping brands attract customers and unlock neighborhood spending power.
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The integration means Capillary’s clients — a roster that includes Hertz, Shell, PUMA, Abbott, and ASICS, among more than 450 brands across 45+ countries — can now extend their loyalty programs beyond the storefront. Through Bilt’s network, which spans 1 in 4 U.S. apartment buildings and more than 50,000 merchant partners, brands can reach residents, office workers, hotel guests, and sports fans whose membership partners fund credits, rewards, and benefits redeemable at local businesses.
Brands invest in loyalty to earn a lasting place in their customers’ lives. Our clients already know who their best customers are; Bilt shows where those customers spend the rest of their day.”— Bill Swift
“Brands invest in loyalty to earn a lasting place in their customers’ lives,” said Bill Swift, President, Americas, of Capillary Technologies. “Our clients already know who their best customers are; Bilt shows where those customers spend the rest of their day. Together, brands can reach new customers through Bilt’s marketplaces, tap partners that fund customer benefits, and use Capillary’s AI to turn those introductions into measurable repeat business.”
Through the planned integration, Capillary clients will be able to tap into neighborhood spending power in three key ways: acquiring new customers via Bilt’s channels, driving incremental spending by allowing eligible customers to use credits and rewards funded by Bilt’s residential, office, hotel, and sports partners, and creating timely, personalized campaigns — such as welcoming new residents or engaging fans around game day — using Capillary’s AI targeting layered on Bilt’s neighborhood data.
“Capillary powers the loyalty relationships between some of the world’s leading brands and their customers,” said Ankur Jain, Founder and CEO of Bilt. “Neighborhood OS connects those relationships to the places people already spend their lives. Your building can welcome you with dinner nearby. A favorite brand can reward you with an experience down the street. Bringing it together makes every relationship more valuable and brings more spending back into the neighborhood.”
That vision is backed by data. Bilt’s inaugural State of the Neighborhood Study, conducted with 451 Research by S&P Global, found that two-thirds of U.S. consumers do at least 80% of their everyday spending within their neighborhood. The study also revealed that 95% would try a local business if they could earn rewards there, 87% would shop there more frequently, and 85% would choose a business offering rewards over a comparable one without them.
Capillary’s services will be available as an option for clients onboarding with Bilt Neighborhood OS. Existing Capillary clients will also be able to access Bilt’s marketplaces through their Capillary portal to reach customers both online and in-store.
Why it matters: This partnership goes beyond a standard tech integration — it reimagines loyalty as a neighborhood-wide currency, not just a store-specific perk. By linking brand programs to where customers actually live, shop, and socialize, both companies are betting that the future of customer retention depends on being present in every part of a consumer’s day, not just the checkout line.
