A visitor gazing at hot air balloons
Stargazing through a telescope
An innovative travel platform unifies CRM, itinerary design, client interactions, proposals, reservations, and logistics into a single system built specifically for DMCs.
That's the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”— Paul Sarfati
DOVER, DE, UNITED STATES, September 6, 2026 /EINPresswire.com/ — Baboo Travel is rolling out the next phase of its worldwide custom travel model, featuring an AI-driven platform that simplifies the planning, selling, and management of intricate personalized trips for Destination Management Companies, local specialists, and Baboo's own travel team.
Launched in 2020, Baboo was founded on a straightforward concept: those who truly know a destination should have a more hands-on role in shaping travelers' itineraries.
The difficulty, though, is that managing tailor-made travel remains surprisingly complex.
A single reservation often involves juggling CRM tools, spreadsheets, emails, messaging apps, PDFs, itinerary builders, supplier confirmations, payment systems, and operational documents. For smaller DMCs and niche local specialists, technology sometimes adds to the workload rather than reducing it.
Baboo aims to flip that.
Its new platform consolidates the entire customer journey into one operating environment. Local Experts can receive and handle inquiries, assess traveler preferences, craft itineraries and proposals, interact directly with clients, oversee bookings and confirmations, coordinate logistics, and retain a full trip history.
Artificial intelligence is woven throughout the system to support the people handling the work, not to take over.
AI helps organize incoming requests, highlight key client details, assist in building trips, speed up repetitive tasks, enhance communication, and enable teams to navigate large volumes of travel information more effectively.
Yet Baboo maintains that the final travel experience must rest on human expertise.
“AI can process information incredibly well, but it doesn't know Oaxaca like somebody who lives there, it doesn't know the little hotel in Puglia that is perfect for a particular couple, and it doesn't replace years of relationships with guides, hotels and communities,” said Paul Sarfati, Founder and CEO of Baboo Travel. “The opportunity is to give those experts dramatically better tools.”
The platform is being built around how DMCs actually function, rather than adapting generic CRM software for the travel sector.
A Local Expert can proceed from a fresh inquiry through trip planning, proposal creation, conversations, booking, and operations, all while keeping the same traveler and trip context consistent throughout.
For travelers, this also means a smoother experience: clearer proposals, centralized communication, continuously updated booking details, and easier access to necessary information before and during their journey.
Baboo currently collaborates with destination specialists across a global network and has shaped its consumer offering around linking travelers with vetted local experts. The new technology expands that approach by providing those experts with the infrastructure to thrive in an increasingly tech-driven travel industry.
“We've spent years asking how technology can make tailor-made travel more personal rather than less personal,” Sarfati added. “That's the direction Baboo is taking: AI behind the scenes, exceptional humans in front of the traveler.”
The platform will be gradually deployed across Baboo's internal operations and Local Expert network as the company builds what it views as a fresh operating model for personalized travel.
About Baboo Travel
Baboo Travel is a tailor-made travel platform founded in 2020 that connects travelers with carefully selected Local Experts around the world. Baboo combines local knowledge, personalized trip design and technology to simplify the process of creating and booking customized journeys. Baboo Travel has been a Certified B Corporation since 2022.
Paul Sarfati
Baboo Travel Inc
email us here
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
TikTok
