During gamescom 2026 in Cologne, Brazilian studios, service providers, and accelerator-backed companies will showcase new games and business opportunities.
Brazil Games, the export program for games run by Abragames (the Brazilian Association of Game Developers) in collaboration with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), has confirmed its involvement at gamescom 2026. The event will be held from August 19–23 in Cologne, Germany.
Brazil Games will take part once again in the planet’s biggest video game gathering, bringing a delegation that includes Brazilian developers, service providers, independent studios, and industry representatives. This group will be featured in both the business and consumer sections of gamescom, highlighting Brazil’s standing as a nation that creates original games, delivers specialized production services, and forges lasting ties with the global market.
This undertaking is part of the ongoing efforts led by Abragames and ApexBrasil to assist Brazilian game companies in going global. At gamescom, Brazil Games will help studios connect with publishers, investors, platforms, media, and possible business collaborators, while also enabling gamers to uncover projects made in Brazil.
Brazil’s involvement at the event reflects a sector that has advanced considerably in recent years. The delegation comprises companies focused on original intellectual properties, co-development, art, animation, outsourcing, and other niche services. Collectively, they present a more complete view of the Brazilian games industry: imaginative, commercially driven, and increasingly ready to operate in worldwide markets.
“Brazil continues to establish itself as an increasingly important partner for the global games industry,” said Patricia Sato, Executive Manager at Brazil Games. “Our work with ApexBrasil and Abragames is focused on creating real opportunities for Brazilian companies, from business meetings to visibility for new projects. Brazil has talent, technical capacity and a creative identity of its own, and we want the global market to see that up close.”
Brazil Takes the Spotlight at gamescom’s Indie Area
For the very first time, Brazil Games will run a dedicated pavilion inside gamescom’s Indie Area, providing a fresh platform for up-and-coming Brazilian studios and their original IPs. This pavilion will bring together programs and backing from Brazil Games Accelerator, Embratur, and Sebrae-SP, collectively unveiling dozens of Brazilian-made titles to global audiences during the event.
As the pavilion’s primary exhibitor, Brazil Games Accelerator will present a handpicked selection of games from its most recent cohort, underscoring the program’s role in nurturing promising Brazilian studios with potential for international growth.
This Indie Area presence marks an important advancement for Brazil’s independent development scene. It grants global audiences direct exposure to games shaped by Brazilian creators, featuring projects that mirror the country’s diverse regions, inspirations, narratives, and styles.
A Consolidated B2B Presence at gamescom
Alongside its consumer-facing activities, Brazil Games will keep a solid presence in the B2B area, arranging meetings between Brazilian companies and international publishers, investors, service providers, and industry players.
Participating firms will present both original game projects and specialized development services, strengthening Brazil’s reputation as a trustworthy partner for co-development, outsourcing, and creative collaboration.
For gamescom 2026, Brazil Games has also broadened its business support materials and industry catalogues, launching dedicated publications focused on games and service providers. The aim is to help international partners more easily grasp what Brazilian companies offer, identify possible collaborators, and start conversations during the event.
This business emphasis is central to the Brazil Games Export Program. The program’s work at international events goes beyond simple promotion. It is designed to help Brazilian companies reach markets, cultivate relationships, and convert visibility into concrete opportunities.
Brazil’s Expanding Games Ecosystem
Brazil Games’ participation at gamescom 2026 comes at a moment when the Brazilian game development sector continues to draw international attention, buoyed by initiatives that foster innovation, entrepreneurship, and export readiness.
The delegation will highlight upcoming projects slated for release over the next two years, including games from Brazil Games Accelerator and other development programs linked to the country’s industry expansion.
By uniting established firms and fledgling studios, Brazil Games aims to reinforce Brazil’s role as a relevant player in the international games market. The initiative also underscores the part Abragames and ApexBrasil play in building bridges between Brazilian companies and global partners.
Brazil’s presence at gamescom also serves as a reminder of what makes the country’s game industry distinctive: a combination of technical expertise, creative drive, cultural diversity, and the ability to collaborate with partners from various markets. From business meetings to the Indie Area, Brazil Games will present a nation that is prepared not only to exhibit its games but also to engage in business with the world.
More information about participating companies, games featured, and meeting opportunities at gamescom 2026 will be revealed in the coming weeks.
For further details about Brazil Games, visit www.brazilgames.org.br.
About Brazil Games
The Brazil Games Export Program was established by Abragames, the Brazilian Association of Game Developers, in partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency, with the aim of strengthening Brazil’s game development industry and promoting Brazilian companies internationally through business development initiatives, international events, trade missions, and strategic partnerships.
About Abragames
Founded in 2004, Abragames, the Brazilian Association of Game Developers, is a non-profit organization created to strengthen Brazil’s digital games industry. Through initiatives centered on industry growth, international promotion, education, and advocacy, Abragames supports Brazilian game development studios and professionals while helping to position Brazil as a global hub for game creation, innovation, and business collaboration.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its objectives, ApexBrasil conducts various trade promotion activities aimed at promoting Brazilian products and services internationally, such as prospective and trade missions, business rounds, support for Brazilian company participation in major international fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s productive structure, and other business platforms that also seek to strengthen the Brazil brand.
The Agency also acts in coordination with public and private players to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
Maria Alejandra Orozco
HomeRun PR
email us here
Visit us on social media:
LinkedIn
Instagram
YouTube
TikTok
X
