A new venture merges commercialization strategy, go-to-market planning, user acquisition, and growth systems to help digital products thrive beyond launch in the age of AI.
We don't think of Perch as another marketing agency. We're a commercialization partner.”— Zack Hill, Partner at Few and Co-Founder of PerchLITTLE ROCK, AR, UNITED STATES, July 16, 2026 /EINPresswire.com/ — Few, the digital product agency based in Arkansas, has unveiled Perch, a newly formed company dedicated to assisting organizations in transforming digital products into enduring businesses through commercialization strategy, go-to-market planning, user acquisition, AI technology, and sustained growth.
Over the past decade, Few has collaborated with startups, established enterprises, and public institutions to design and build software and applications. Throughout that experience, a recurring challenge emerged: launching a strong product is merely the starting point. Numerous organizations find it difficult to effectively position their offerings, pinpoint the right target audiences, establish viable revenue streams, and generate the forward momentum required for lasting success.
Perch was established to address this challenge.
Leveraging years of expertise in bringing digital products to market, Perch guides organizations beyond the development phase and into commercialization. By focusing on market positioning, pricing strategy, go-to-market planning, user acquisition, community building, and growth optimization, the firm assists clients in creating sustainable businesses around the digital products they develop.
"Over the years, we've helped launch incredible products, but we've also seen firsthand that great software doesn't automatically become a successful business," said Zack Hill, Partner at Few and Co-Founder of Perch. "Companies invest tremendous time and resources into building digital products, yet many underestimate what it takes to position, launch, monetize, and grow them in this new AI era we are living in. Perch was created to bridge that gap."
Even as progress in software development and artificial intelligence makes it simpler than ever to create new digital products, the demand for thoughtful commercialization and positioning has only intensified. As barriers to building a digital product lower, companies that succeed will increasingly set themselves apart through stronger positioning, deeper customer connections, and more effective go-to-market strategies—rather than relying solely on technology.
Perch’s methodology pairs seasoned strategists with AI-enhanced research, analytics, and experimentation to help organizations make smarter growth decisions while cultivating trust-driven relationships with their users.
"Building a product is only half the journey," said Brent Fulford, Co-Founder of Perch. "The organizations that succeed are the ones that understand who they're serving, how they create value, and how they build trust with users over time. That's what Perch is designed to help product teams accomplish."
This launch builds on commercialization strategies that have already enabled organizations to successfully introduce new digital products across both consumer and B2B markets. Past work includes launching a home services platform that generated over $3.4 million in its first year, supporting the growth of a top-rated fitness app, and positioning an enterprise AI company that later raised $22 million in funding. These experiences reinforced a key insight: successful products demand more than great technology—they require deliberate commercialization.
Perch will serve a range of organizations, including early-stage startups, venture-backed software companies, established businesses commercializing internal technology, digital innovation teams, and any organization bringing new products to market.
Perch's commercialization services include:
– User and market research
– Growth Blueprint strategy engagements
– Market positioning and messaging
– Product packaging and monetization strategy
– Go-to-market planning and execution
– Community activation
– User acquisition and retention systems
– Growth optimization and analytics
"We don't think of Perch as another marketing agency," Hill added. "We're a commercialization partner. Our role is to help organizations answer the questions that too often come after the product is built: Who is this for? Why will people care? How does it make money? And how do we create sustainable growth? Those are the questions that need to be answered earlier in the process and determine whether a product succeeds."
Perch is based in Little Rock, Arkansas, and operates as a sister company to Few.
For more information, visit WorkWithPerch.com.
About Perch
Perch is a commercialization and growth firm that helps organizations turn digital products into sustainable businesses in the AI era. By combining market strategy, positioning, monetization planning, go-to-market execution, community development, user acquisition, and growth optimization, Perch enables product teams to build lasting businesses around innovative digital products.
About Few
Few is a digital product strategy, design, and development company headquartered in Little Rock, Arkansas. Founded in 2014, Few helps startups, Fortune 100 companies, and public institutions create purposeful digital products through integrated strategy, design, and engineering. The company partners with organizations to transform ambitious ideas into scalable digital experiences.
Arlton Lowry
Few – Digital Product Agency
+1 501-628-9270
arlton@few.io
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