Ken Harvey Homes AI
Best Website Stars Award
An AI assistant with research capabilities and a fresh automated Parade of Homes route planner propelled kenharveyhomes.com to the Best Website title at the NCHBA 2026 STARS Awards
Martin Communications gave us a tool that actually drives sales, not just a pretty face.”— Andy BeairdRALEIGH, NC, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Martin Communications, a digital marketing agency based in Raleigh, together with Ken Harvey Homes, a custom home builder serving the Raleigh-Durham Triangle, took home the Best Website for a Building Company honor at the North Carolina Home Builders Association’s (NCHBA) 2026 STARS Awards. The prize was given out on Monday, August 31, at the Hilton Charlotte University Place in Charlotte, North Carolina.
The victory highlights two features that distinguish kenharveyhomes.com from the average builder site. The website’s AI assistant has become more adept at responding to precise, in-depth queries, allowing potential buyers to skip hours of independent research before ever contacting a sales representative. Additionally, a new Parade of Homes page automatically generates a driving itinerary for every Ken Harvey home on the tour, transforming a previously printed map and a guessing exercise into a single click.
Since going live, the site has recorded a 160.4% boost in monthly visitors, a 100.81% year-over-year increase in traffic, and a 116.7% rise in lead form conversions.
“This recognition is a credit to the entire group that pushed us to create something the Triangle market had never witnessed from a home builder before,” said Jenny Martin Burke, President of Martin Communications. “Our goal was a website that genuinely performed work for Ken Harvey Homes. Having NCHBA acknowledge that is a major affirmation of the approach.”
“We understood the enormous value for prospects in offering AI services that deliver real answers around the clock,” said Kevin Boxell, Vice President of Technology for Martin Communications. “Every user has unique needs and questions, and while the website itself did a fine job of organizing commonly sought information, the AI goes deeper, providing accurate and concrete responses to more specific prospect requirements.”
“Our website has turned into one of our most diligent employees,” said Andy Beaird, Member Manager of Ken Harvey Homes. “Buyers arrive at appointments already knowing which floor plan suits their family and what a community offers, because they discovered the answers on their own online. Martin Communications built us something that actually sells, not just something that looks nice.”
The AI assistant is accessible on every page of kenharveyhomes.com and pulls from the company’s current inventory, floor plan, and pricing data to answer prospect questions instantly. Since its introduction, it has steadily improved at handling more niche, detailed queries—the kind that previously required a phone call or an in-person visit—compressing hours of research into a single conversation. Ken Harvey Homes is unaware of any other Triangle-area builder that has deployed a comparable real-time, database-connected assistant.
The Parade of Homes page is the site’s newest feature. Instead of making visitors plan their own route across this year’s Parade homes, the page automatically maps and sequences the stops, a small function that resolves a genuine logistical challenge during one of the busiest weekends on a builder’s calendar.
kenharveyhomes.com also organizes more than 53 floor plans into Signature and Essential Collections, provides a room-by-room photo gallery, and includes a dedicated section for the company’s in-house Design Studio. The site features built-in accessibility tools and multi-language support in English, Japanese, and Mandarin Chinese.
Ken Harvey Homes currently builds across 17+ communities in the Raleigh-Durham Triangle, with more than 53 floor plans priced from $340,000 to over $4,250,000.
For additional details, visit kenharveyhomes.com or thinkmartinfirst.com.
About Martin Communications
Martin Communications is a digital marketing agency headquartered in Raleigh, North Carolina, serving home builders and real estate communities across the Triangle region and beyond. The agency offers website design, SEO, content strategy, and social media management. More information can be found at thinkmartinfirst.com.
About Ken Harvey Homes
Ken Harvey Homes is a custom home builder serving the Raleigh-Durham Triangle region of North Carolina, with more than 17 active communities and 53-plus floor plans ranging from $340,000 to over $4,250,000. More details are available at kenharveyhomes.com.
Jenny Burke
Martin Communications
+1 919-621-1619
Jenny@thinkmartinfirst.com
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