Fresh executive programming, experience, and worldwide community figures join MAU as the event deepens its commitment to the individuals influencing mobile’s trajectory
MAU is built with the community, not simply for it.”— Angela Harar, Vice President of Strategy and Growth at MAULAS VEGAS, NV, UNITED STATES, September 22, 2026 /EINPresswire.com/ — MAU Vegas unveils a wider circle of industry collaborators, advocates, and counselors joining the MAU team for 2027, reinforcing its dedication to executive experience, event content, and the worldwide communities driving mobile’s evolution.
With MAU gearing up for its relocation to Bellagio Las Vegas, the organization is broadening its roster of embedded industry figures. Alexandra Ivacheff steps in as Executive Programming Partner; Amanda Lulewicz as Executive Experience Advisor; and Eve Wang as MAU China Ambassador. They are joined by Evelin Herrera, MAU Founder Ambassador and Founder of EHVM Capital, with EHVM Capital now serving as the Official Founders Experience Partner of MAU Vegas.
“MAU is built with the community, not simply for it,” said Angela Harar, Vice President, MAU Vegas. “The mobile ecosystem is transforming at a rapid pace. Remaining closely connected to those who are founding companies, steering major brands, and forging new business models gives us a direct pipeline to the discussions that matter — and enables us to continuously raise the bar for the caliber of the community we bring together.”
Alexandra Ivacheff — Executive Programming Partner
Alexandra Ivacheff joins MAU as Executive Programming Partner, contributing substantial expertise with top-tier enterprise brands, marketing executives, and the mobile growth sector. In this capacity, Ivacheff will also take a seat on the MAU Advisory Board, extending MAU’s established tradition of industry-driven content by broadening the network of mobile leaders who help surface and champion the discussions, viewpoints, and thought leaders defining the road ahead.
Amanda Lulewicz — Executive Experience Advisor
Amanda Lulewicz joins MAU as Executive Experience Advisor. Lulewicz previously held the role of VP of Growth at Muus Collective and, before that, served in senior product marketing positions at EA Mobile and Glu Mobile, where she contributed to celebrated lifestyle titles in mobile gaming such as Design Home, Kim Kardashian: Hollywood, and Covet Fashion. In her work with MAU, Lulewicz will focus on crafting a more deliberate executive experience, improving how senior leaders interact with the event, with each other, and with the wider MAU community.
Eve Wang — APAC Global Ambassador
Eve Wang, Founder & CEO of ZeusAI, joins MAU as MAU China Ambassador. Having previously worked as a Growth Manager, Apps & Games at Google, Wang brings experience spanning both the U.S. and Asian app markets. She operates at the intersection of the East-West mobile landscape, assisting Chinese apps in reaching Western audiences and helping Western firms tap into growth prospects throughout Asia.
Evelin Herrera & EHVM Capital — MAU Founder Ambassador and MAU Founders Experience Partner
Evelin Herrera, Founder of EHVM Capital, remains MAU’s Founder Ambassador, while EHVM Capital takes on the role of Official Founders Experience Partner for MAU Vegas in 2027.
This deepened collaboration builds on Herrera and EHVM Capital’s efforts to cultivate an international network of founders, investors, and operators, linking that community to MAU Vegas. In 2027, Founders House will make its return at Bellagio, doubling its 2026 footprint and featuring an enriched agenda of founder-focused learning, networking, and community activities.
MAU Broadens Its Advisory Board
MAU is also widening its Advisory Board, integrating a broader range of insights from apps, gaming, commerce, creators, agencies, and entrepreneurship into its content development and speaker selection for 2027.
Newly added members include:
Carolina Paradas, General Manager, North America, ShopBack, the global shopping and rewards platform serving more than 45 million users across 12 APAC markets with a growing U.S. footprint;
Deepa Patel, Managing Director, North America, Virtue Worldwide, brings over twenty years of international brand and marketing expertise, including a tenure as Global Brand Director at Apple, with deep experience in building culturally resonant brands and fostering growth in technology and consumer sectors;
Jim Hamilton, Managing Director, North America, M+C Saatchi Performance, who heads the agency’s North American operations, offering expertise across media strategy, performance marketing, and digital expansion;
Margarita Vasilevski, Vice President of Performance Marketing, Scopely, contributing a senior growth perspective from a top-tier mobile gaming firm;
Molly Williams, Founder & CEO, Wild Minds, representing the next wave of app founders and entrepreneurs.
Ömer Yakabağı, Founder, Gamigion, deepening MAU’s ties to the global gaming sector and the HIT Games Conference community across EMEA and APAC;
Simona Rubanaitė-Vasiliauskė, App Store Optimization @NordVPN, Nord Security, offering the operator’s viewpoint on international app visibility;
These new members join an existing Advisory Board that includes representation from organizations and communities such as 2.5 Gamers, Adjust, AppsFlyer, App Masters, Electronic Arts, Phiture, Revenue Cat, and The Weather Channel, among others.
“Deepening MAU’s integration within the mobile app and gaming communities is crucial to maintaining the event’s relevance,” said Harar. “This network provides us with more perspectives and insights from within the industry, greater access to those driving it forward, and a pathway for rising leaders to join the MAU fold. Our role is not merely to mirror where mobile stands today, but to convene the individuals who can guide the industry toward what lies ahead.”
A Fresh MAU Vegas at Bellagio with Earlier Timing
This expansion comes as MAU Vegas gears up to relocate to its new base at Bellagio Las Vegas, May 4–6, 2027, featuring a reimagined format that prioritizes focused thought leadership, executive-level dialogues, and increased networking prospects.
Over the three days, sessions will tackle the forces reshaping mobile — spanning AI and agents to app discovery, advertising and measurement, app economics and subscriptions, gaming, creators, commerce, product growth, and the increasingly interconnected future of apps, web, and new platforms.
The MAU community will again assemble leaders from the globe’s foremost platforms, apps, brands, gaming firms, and mobile tech providers, with organizations such as AppsFlyer as Presenting Sponsor, Adjust as Brand Experience Partner, and Apple, Google, Meta, Paddle, and Roku represented among more than 150 solution providers.
With a new venue, an expanded industry network, and a redesigned programming approach, MAU 2027 is grounded in a fundamental idea: the future of mobile should be defined by those who are building it.
Ceci Dadisman
MAU Vegas
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