A new logo and online experience give a contemporary feel to over five decades of member-first service in Central New York
This new logo provides us with a refreshed identity that still feels authentic to our organization, and the upgraded website simplifies how members can reach us and locate the financial tools they require.
”— Jaime McCloskey, CEO of Mohawk Valley Federal Credit UnionSANTA ROSA BEACH, FL, UNITED STATES, September 2, 2026 /EINPresswire.com/ — OMNICOMMANDER, the premier provider of websites and digital marketing for financial institutions, has introduced a new website for Mohawk Valley Federal Credit Union, representing a new phase in a collaboration that also involved creating a new logo and updated visual identity for the credit union.
Mohawk Valley Federal Credit Union, established in 1971, has dedicated more than 50 years to serving individuals across Central New York, emphasizing personal connections, local decision-making, and financial products tailored to its members’ needs. As the credit union continues to expand and adapt, its leadership recognized an opportunity to refresh both its brand and digital footprint while staying true to the institution that members have trusted for generations.
OMNICOMMANDER partnered with Mohawk Valley FCU to design a new logo that gives the credit union a clean, modern identity while offering a solid base for future marketing and outreach. That updated brand now comes to life throughout the newly launched website, delivering a unified experience across the credit union’s digital channels.
"Having the chance to work on both the brand and the website allowed our team to consider the full member journey," said Eric Isham, Founder and CEO of OMNICOMMANDER. "Mohawk Valley FCU has more than 50 years of heritage and an exceptionally strong dedication to its members and community. We aimed to modernize the way that story is told without losing the essence of who they are. The new logo and website achieve that, and I am incredibly proud of what our teams created together."
The redesigned website includes a streamlined navigation layout intended to help members quickly access the products, services, and details they need. Visitors can easily browse auto, home equity, mortgage, and personal lending options, view checking and savings information, check current rates, log into online banking, and locate important member resources.
The site also broadens availability of financial education and self-service tools, including financial calculators, security guidance, membership resources, ATM locators, and digital banking information. A mobile-responsive design ensures a consistent experience on smartphones, tablets, and desktop computers, giving members convenient access regardless of how they choose to interact with the credit union.
Throughout the website, Mohawk Valley FCU’s member-first personality remains prominent. The site’s message, "A Credit Union That Treats You Like Family," underscores the personal approach that has set the credit union apart, while the updated design introduces the organization to a new generation of members.
"As Mohawk Valley Federal Credit Union continues to grow, we want every part of our organization to mirror the level of service our members deserve," said Jaime McCloskey, CEO of Mohawk Valley Federal Credit Union. "Our new logo gives us a fresh identity that still feels true to who we are, and our new website makes it easier for members to connect with us and find the financial resources they need. We are excited about what this represents for the future of our credit union while continuing to provide the personal service our members have always known."
The website and brand refresh arrive during a period of ongoing investment and expansion for Mohawk Valley FCU as the organization improves the ways it serves members both digitally and across its local communities.
"Financial institutions should not have to choose between preserving their history and building for the future," Isham added. "The strongest brands are able to do both. Mohawk Valley FCU now has a digital presence and visual identity that reflects where they have been, who they are today, and where they are going next."
The new Mohawk Valley Federal Credit Union website is now live at mohawkvalleyfcu.org.
About Mohawk Valley Federal Credit Union
Established in 1971, Mohawk Valley Federal Credit Union is a member-owned financial cooperative serving members throughout Central New York. With locations in Marcy and Utica, New York, the credit union provides personal banking, lending, digital banking, and financial services while remaining committed to local decision-making, personal relationships, and putting members first.
About OMNICOMMANDER
OMNICOMMANDER is the #1 digital marketing agency for credit unions and banks, delivering the first fully integrated digital ecosystem built exclusively for financial institutions. As a veteran-owned company, OMNICOMMANDER’s mission is to empower financial institutions to have control over their digital presence. Every OMNICOMMANDER solution is powered by a world-class team of financial institution experts. Specializing in fully customized, ADA-accessible websites and end-to-end marketing solutions, OMNICOMMANDER helps financial institutions strengthen their brands, improve digital engagement, and achieve measurable growth. For more information, visit OMNICOMMANDER.com.
Christi Sims
OMNICOMMANDER
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