Pragati Dhingra, Founder & CEO, Genifea
Genifea's debut commercial CRM integration, powered by Nest, has been activated at Sourced Living and will be extended to franchise partners throughout the Sourced Property Group
What won us over was how seamlessly Genifea aligns with our branches’ existing workflows. It’s incredibly adaptable and molds itself to our operations rather than requiring a branch to adapt.”— Natalia Perzylo, Head of Operations, Sourced LivingLONDON, UNITED KINGDOM, September 8, 2026 /EINPresswire.com/ — Sourced Living, the lettings and estate agency arm of Sourced Property Group, has selected Genifea to manage customer inquiries for its branch teams. Genifea, a London-based multichannel inquiry management platform tailored for estate and letting agents, is going live today at the first Sourced Living branches, with the remainder of the network to follow in phases. This collaboration also signifies Genifea's first commercial CRM integration, linking directly to Nest—the CRM used across Sourced Living and the broader group.
Starting today, every inquiry that reaches a Sourced Living branch—whether by phone, WhatsApp, or email—is answered immediately, around the clock. Details of the person reaching out are captured, viewings and valuations are scheduled into the team’s existing calendars, follow-up questions receive instant responses, and the full conversation is automatically recorded in Nest. A prospective tenant who calls at nine on a Sunday evening gets a proper reply and a viewing placed on the calendar. When the team arrives Monday morning, the CRM is already current, the day is pre-organized, and they can focus on landlords, applicants, and vendors instead of data entry and voicemail.
This launch arrives during a period of notable expansion for the group. On August 26, Sourced Property Group finalized its purchase of Open House Estate Agents, adding 104 franchisees to its nationwide network. Soon after, Sourced Living assisted one of its franchise partners in acquiring Complete Estate Agency—a four-branch operation managing 375 properties across Devon—via the group’s Assisted Acquisitions Programme. As new branches come on board, the Nest integration ensures each one receives the same level of responsiveness from day one, without increasing the burden on existing staff.
"The agency landscape is evolving rapidly, and the winners will be those that placed smart technology bets early. We evaluated Genifea the same way we assess an acquisition. Does it mesh with how we operate, and does it strengthen our partners’ businesses? It delivers on both fronts," said Stephen Moss, Founder and CEO, Sourced Property Group.
Sourced Living opted for Genifea because it integrates with the systems already in use by its teams. No migration or retraining is necessary. Branch managers instruct Genifea how to field inquiries using plain conversation—covering open house times or appointment preferences—just as they would brief a colleague.
Natalia Perzylo, Head of Operations, Sourced Living, added: "What convinced us was how Genifea fits into the way our branches already operate. It is highly flexible and adapts to the way we work rather than forcing a branch to change. It works inside Nest, it books into the calendars we already use, and we can change how it behaves with simple instructions. There was no long implementation and no retraining. We are going live at a couple of branches to begin with, so we can measure the impact properly, and then bring the rest of the network on. It is the easiest way we have found to give every branch, including the ones we have just brought into the group, the same standard of responsiveness."
For the broader industry, this partnership sets a fresh standard. Response time is widely acknowledged as critical, and increasingly that reply arrives within seconds, no matter the hour. Agencies relying on voicemail and next-morning callbacks find themselves competing against branches that have already answered, qualified, and booked the inquiry—and the hidden valuation—before they even walk through the office door.
Pragati Dhingra, Founder, Genifea, said: "Being chosen by Sourced Living, one of the fastest-growing agency groups in the country, is a real vote of confidence in what we have built. They are forward looking, they run their branches on a modern CRM, and they made a clear-eyed decision to put AI to work on the admin that holds negotiators back. Connecting Genifea to Nest means every enquiry across every channel is looked after, every record is accurate, and branch teams get their time back to give customers the personal service that wins instructions. Every agent on Nest can now have the same advantage."
About Genifea:
Genifea is multichannel frontdesk management platform that builds relationship memory and handles subsequent enquiries to deepen those relationships. It works collaboratively with negotiators to handle phone, email, WhatsApp and can handle enquiries, qualify leads, intelligently manage whole office calendar optimizing travel time, surface new valuation and referral opportunities, align with business and personal preferences, and push all data back into CRM.
Gunjan Dhingra
Soham Technologies Limited
+44 7599 552275
contact@genifea.com
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