Tribuna.com’s co-founders are Dmitry Navosha and Maks Berezinski.
Maks Berazinski, a co-founder of Tribuna.com.
Lenovo Ukraine's General Manager discloses the AI infrastructure driving the 2026 FIFA World Cup — covering instantaneous 3D replays and stringent biometric limits. An exclusive from Tribuna.com.
KYIV, UKRAINE, July 21, 2026 /EINPresswire.com/ — An exclusive interview provides Tribuna.com's worldwide readers with a direct view of the technological infrastructure supporting the 2026 FIFA World Cup and illustrates how the platform connects sports, technology, and its fan community.
Tribuna.com — a sports media hub that operates at the crossroads of a tech startup, media outlet, and fan community — has released an exclusive conversation with Taras Dzhamalov, General Manager of Lenovo Ukraine, about the technology Lenovo has developed as FIFA's official technology partner for the 2026 World Cup.
The interview puts that approach into action: a direct exchange with the executive responsible for Lenovo's technology collaboration with FIFA, reaching Tribuna.com's global audience of roughly 14 million monthly users.
Key technological details Dzhamalov shared include:
AI-Ready Infrastructure: A full overhaul of FIFA's Zurich headquarters, where every piece of new hardware follows AI-ready standards to enable daily analytics for FIFA staff and referees.
Football AI Pro: Lenovo's analytics package for FIFA, granting every national team full access to detailed AI-powered data on their own players and all match incidents during the tournament.
Referee View AI Stabilizer: A live tool for the VAR system that cuts camera shake in referee body-cam footage by approximately 60%, allowing broadcasts to display disputed moments from the official's perspective.
Instant 3D Reconstruction: Generated from ball and pitch sensors combined with roughly 30 camera feeds, producing an accurate volumetric replay of a match incident in about two seconds.
Strict Biometric Boundaries: Lenovo's edge servers can monitor metrics like lactic acid levels, heart rate, and blood oxygenation for every player, but none of that data will ever be broadcast — a limitation Dzhamalov attributes directly to GDPR and medical confidentiality regulations.
"We're simply not interested anymore in being a classic sponsor," Dzhamalov told Tribuna.com. "We want to be inside the processes — the technological backbone of these ecosystems, their nervous system, not just a logo in the shot."
"As a company that sits at the intersection of tech startup, media, and fan community, Tribuna follows with real interest how technology is finding its way into sport and making the fan experience more useful," said Iryna Chernukha, Head of Partnerships at Tribuna.com.
"Being able to explain these changes straight from the source, to speak the language of both business and sport, and to get access to top industry representatives — that's something we put to work for our readers, and it's also a demonstration of our unique place in the media landscape, touching different industries and topics. The trust brands place in us, which we deliver on both through editorial coverage and through dedicated special projects, is something we value highly and talk about actively."
Dzhamalov also touched on Lenovo's parallel involvement in Formula 1, where the company has supplied race-weekend edge computing infrastructure since 2022, and compared the hardware demands of a Grand Prix weekend to the "no on-site warranty" standard Lenovo built laptops to for the International Space Station.
The full interview is available on Tribuna.com.
Tribuna.com is an international sports media company operating an editorial platform, digital products, club applications, data-driven services, and community tools for sports fans across multiple countries. The platform covers more than 30 markets in 9 languages and reaches approximately 14 million monthly users.
Iryna Chernukha
Tribuna.com
+357 95 123808
cher@tribuna.com
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