When a franchise data platform trusted by more than 7,500 Domino’s stores starts overhauling its leadership, it’s a signal that the next chapter is about scale — and Wizardline is writing that chapter now. The company, which has quietly saved franchisees millions in labor costs for nearly two decades, announced a series of executive promotions and a key hire to push into international markets and new restaurant brands.
Wizardline Technologies, Inc., based in Hampton Falls, New Hampshire, has promoted John Moses to Chief Operating Officer and Jason Chandonnet to Chief Technology Officer. Abby Richter, who previously served as the company’s Fractional CMO, has joined full time as Vice President of Strategic Initiatives & Marketing. The moves come after what the company described as a year of significant growth.
After a year of significant growth, Wizardline names John Moses COO and Jason Chandonnet CTO, adds Abby Richter as VP, Strategic Initiatives & Marketing
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“Wizardline has always been a small team doing powerful work, moving over 20,000 data feeds every day so franchisees can run smarter, more profitable stores,” said Shawn Brunelle, Founder and Chief Executive Officer of Wizardline Technologies. “We didn’t learn this business from datasets, but from more than 65 years of combined Domino’s franchise experience across our team. Everything we build starts with how operators actually work.”
Brunelle brings 35 years of Domino’s franchise experience to his role, having started as a delivery driver and later owning a 38-store partnership in the Northeast. “John and Jason helped build the platform our customers rely on, and they’re the right leaders to take it globally,” he said.
Since 2021, Moses has grown Wizardline’s partner ecosystem to seamlessly connect customers with more than 30 business-critical third-party vendors. He has also streamlined revenue operations and spearheaded multi-tiered compliance efforts. In his expanded role, he will lead the company’s international expansion efforts, aiming to bring Wizardline’s product suite into new Domino’s Pizza markets around the world.
Chandonnet, who joined Wizardline in 2022, has used his extensive background in software development and network infrastructure to modernize the company’s technology foundation. He brought Expiration Wizard to market and advanced the company’s SOC 2 and ISO 27001 compliance initiatives. As CTO, he will lead the ongoing evolution of Wizardline’s technology and infrastructure to support additional Domino’s markets globally, expand to other quick-service restaurant (QSR) brands, and ensure the platform is built to scale.
“And this year, with her strategic brand expertise, Abby has shown us what’s possible when our team is aligned, motivated, and pulling toward the same growth goals. We knew we wanted her on this team for the long haul,” Brunelle added.
Wizardline is entering its 20th anniversary year in 2027 following a year of notable milestones. The company launched Expiration Wizard, which automates employee document compliance and can save up to $2,500 per store each year; the tool has already been adopted by nearly 1,000 stores. Wizardline also converted more than 500 customers to PULSE 4.0, the latest generation of the Domino’s point-of-sale system. The company achieved certification under the EU-U.S. Data Privacy Framework and the UK Extension, making the platform available to operators in the UK and EU for the first time, with similar groundwork underway in Mexico and Asia-Pacific. Additionally, Wizardline introduced a Vendor/Franchise API, made a strategic investment in the AI platform Smart Trainer, and refreshed its brand and website.
“Having the data available automatically via the new Vendor/Franchise API saves time and helps us turn reporting into practical decisions about staffing, service, and daily operations,” said Vlad Zilber of Boston Pie, a Wizardline customer and 25-store Domino’s franchisee.
In her new role, Richter will lead Wizardline’s brand, marketing, and communications, helping drive expansion into new restaurant brands and international markets. She previously led marketing and brand development at HourWork, a recruitment and retention platform for quick-service restaurant franchise owners, where she was named Ragan Communications’ 2022 Communicator of the Year. She also helped grow John O’Leary’s Live Inspired brand through two No. 1 national bestselling books that were adapted into a 2025 Sony feature film.
“Wizardline has built its business by understanding what franchise operators need and delivering tools they use every day,” Richter said. “Our next step is to bring that experience to more operators, in more markets, while maintaining the close customer relationships that helped the company grow.”
Why it matters: Wizardline’s leadership reshuffle signals a deliberate pivot from a startup-like team into a globally focused operation. As franchise operators face mounting pressure on margins and compliance, platforms that automate reporting and document management are no longer optional — they’re competitive necessities. If Wizardline can replicate its Domino’s success across other QSR brands and international markets, it could reshape how franchise data is used industry-wide.
About Wizardline Technologies, Inc.
Wizardline Technologies, Inc. is a New Hampshire-based franchise data platform that has helped franchisees reclaim millions of dollars in labor and operational efficiency across its network of more than 7,500 Domino’s Pizza stores in the United States and Canada. Built by a franchisee, for franchisees, and certified under the EU-U.S. Data Privacy Framework and UK Extension, Wizardline delivers above-store reporting, compliance management, partner connectivity across more than 30 integrated partners, and AI-driven operational intelligence to franchise operators. Learn more at www.thewizardline.com.
Abby Richter
Wizardline Technologies, Inc.
