The newly introduced character brings emotional and narrative depth to an identity that has been built around AI Search, topical expertise, and Brand Mentions.
Funky gives our brand a recognizable character and an emotional dimension”— Rafał Cyrański, Founder of FunkyMEDIAPOLAND, October 3, 2026 /EINPresswire.com/ — FunkyMEDIA unveiled Funky, a character born from the agency’s continuous brand identity development. This launch injects a familiar persona into a strategy that until now concentrated on precisely articulating the company’s expertise, disseminating its studies, and forging steady connections with AI Search and Brand Mentions.
FunkyMEDIA examines how brands are depicted and linked to subjects within public information channels. The agency uses a comparable method for its own branding. Its messaging aims to clarify what the organization does, the topics it covers, and the relationships between those topics. Funky introduces another form of recognition—a character capable of expressing curiosity, doubt, and feeling through visual narratives and upcoming mediums.
This choice highlights a differentiation among multiple ways audiences come across a brand. Semantic context relates to the concepts and offerings tied to its name. Topical authority emerges from ongoing efforts in relevant areas. Brand Mentions indicate where and how the brand appears in broader conversations. A character can contribute a sense of familiarity and emotional consistency to those data points. FunkyMEDIA views all these as components of its brand strategy, not presuming that any single factor alone creates awareness.
“For years, I wanted FunkyMEDIA to have a character, but a single illustration would not have served that purpose,” said Rafał Cyrański, founder of FunkyMEDIA. “I wanted someone we could place in different situations, give a voice to and develop over time. Funky is a way to make our thinking about brands and technology more human and easier to follow.”
Cyrański’s fascination with brand characters stemmed from noticing how visual and emotional signals can stay linked to businesses over long periods. For FunkyMEDIA, the real hurdle was designing a character that could go beyond simply sitting next to a logo. Progress in AI-driven creative tools now allows for experimenting with settings, motion, and narratives using a more adaptable production workflow.
Funky is evolving into a unique persona inside FunkyMEDIA’s communications. This character might respond to concepts, pose inquiries, and assist in clarifying topics that are
