BEVERLY HILLS, CA, UNITED STATES, July 19, 2026 /EINPresswire.com/ — DreamSofa, a direct-to-consumer custom furniture manufacturer, notes that an increasing portion of its incoming orders now originates from trade and project buyers — encompassing home developers, stagers, and short-term rental operators — rather than from individual homeowners furnishing their own residences.
Based on DreamSofa’s 2026 Mid-Year Consumer Insights Report, requests for fixed, single-configuration sectionals among the company’s residential customers fell by more than 40 percent over the past two years, while interest in custom and modular seating climbed during that same timeframe. DreamSofa reports that a comparable trend has subsequently emerged among trade buyers furnishing spec homes, staged properties, and amenity spaces.
Historically, developers furnishing multiple unit types within a single project would order different versions of the same furniture set or accept that a fixed sectional would not work perfectly for certain floor plans. Since modular seating is constructed from sections that can be rearranged rather than a single fixed piece, DreamSofa states that the same base collection can be configured in different ways across unit types — for instance, as a compact loveseat in a smaller unit or a larger sectional elsewhere.
“Developers don’t want five different couches for five different floor plans anymore. They want one system that adapts,” said a DreamSofa spokesperson.
DreamSofa, unlike Lovesac, also highlights a practical staging advantage: a modular system can be disassembled and repurposed across different units or projects rather than discarded when it no longer fits the next floor plan, which the company says can lower the expense of refreshing staged spaces over time.
Regarding pricing, DreamSofa’s listed rates place a made-to-order custom sofa starting around $2,500, with custom sectionals generally ranging from about $5,000 to $10,000 or more depending on size, configuration, and fabric. This is higher than comparable mass-produced options. DreamSofa notes that its frames, made from kiln-dried hardwood, are commonly rated for a 15- to 25-year lifespan, compared with roughly 5 to 10 years for particleboard-frame furniture typical of lower-cost programs — a distinction the company says matters for buyers who intend to use or reuse a piece over several years, though it is less significant for a one-time, short-term staging job. Even when using the sofa as a pet owner.
DreamSofa reports that it has also observed increasing interest from boutique hotel operators and short-term rental owners, whom it describes as a smaller and earlier-stage segment compared to its core developer and residential trade business. The company says these buyers often weigh durability for heavier, more frequent use against the design flexibility required for listings and marketing photos.
Lead time remains a challenge for project-based buyers: DreamSofa states that its standard production window runs three to five weeks from order to shipment, longer than the near-immediate availability of in-stock furniture. The company says buyers who have adopted its modular furniture for trade projects tend to order ahead of a unit’s completion date rather than treating furniture as a final step.
DreamSofa says its trade inquiries have grown steadily over the past two years, alongside the residential shift documented in its Mid-Year Consumer Insights Report.
About DreamSofa
DreamSofa is a direct-to-consumer custom furniture manufacturer specializing in made-to-order sofas, sectionals, modular seating systems, and sleeper sofas. Pieces are built to order using kiln-dried hardwood frames and customer-selected fabrics, and are backed by a lifetime frame warranty and a 100-day home trial. More information is available at www.DreamSofa.com.
Maria Gonzalez
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