Laurel Johnstone, Eastern Territory Manager at iPourIt
Laurel Johnstone with iPourIt team members at the iPourIt booth during HITEC 2026.
Industry veteran joins growing team as iPourIt continues investing in the future of self-pour technology
What attracted me to iPourIt was the company's vision for where self-pour technology is headed. The team's commitment to continuous innovation and customer success stood out immediately.”— Laurel JohnstoneLAKE FOREST, CA, UNITED STATES, August 12, 2026 /EINPresswire.com/ — iPourIt, a premier supplier of self-pour beverage systems, announced today that Laurel Johnstone has been brought on board as Eastern Territory Manager. With over five years of expertise in the self-pour field, Johnstone will spearhead sales initiatives across the Eastern United States, assisting restaurants, hotels, breweries, entertainment venues, and other hospitality enterprises in updating beverage service through iPourIt's self-pour platform.
Johnstone's hiring underscores iPourIt's ongoing commitment to enhancing both its technology platform and the experienced workforce that backs clients throughout North America. As demand for self-pour systems keeps rising, operators increasingly seek partners that offer more than just beverage dispensing equipment—they desire ongoing innovation, operational knowledge, and sustained assistance to drive business growth.
"We're thrilled to have Laurel join the iPourIt team," remarked Darren Nicholson, Chief Revenue Officer at iPourIt. "She has built an outstanding reputation in the self-pour sector by aiding operators in tackling genuine business issues and crafting thriving beverage programs. As we keep advancing our platform and investing in the future of self-pour technology, we're delighted she decided to bring her expertise to iPourIt."
In recent years, iPourIt has broadened its platform with sophisticated reporting, cloud-based management tools, flexible payment options, RFID technology, AI-powered operational insights, and solutions tailored to diverse hospitality settings. These investments enable operators to boost beverage revenue, strengthen inventory management, streamline operations, and enhance guest experiences.
"What drew me to iPourIt was the company's perspective on where self-pour technology is headed," Johnstone stated. "The team's dedication to constant innovation and customer success was immediately apparent. I'm eager to join a firm that is putting resources into both its technology and its workforce, and I look forward to assisting operators in discovering fresh avenues for revenue growth, operational effectiveness, and guest interaction."
In her new position, Johnstone will collaborate with breweries, restaurants, hotels, entertainment venues, convenience retailers, and other hospitality operators across the Eastern United States, guiding businesses in evaluating, implementing, and maximizing self-pour beverage technology for beer, wine, cocktails, coffee, and non-alcoholic drinks.
"Our clients aren't just picking a self-pour system—they're selecting a technology partner," Nicholson added. "Our approach is to keep developing the industry's most capable platform while surrounding our clients with seasoned professionals who know how to drive their success. Laurel is a key component of that promise."
About iPourIt
iPourIt is a premier supplier of self-pour beverage technology, enabling operators to increase revenue, cut labor expenses, enhance inventory control, and provide outstanding guest experiences. The company's cloud-based platform supports self-pour beer, wine, cocktails, coffee, soda, and other beverages in restaurants, hotels, breweries, entertainment venues, convenience retail, and hospitality markets throughout North America.
Megan Pihlaja
iPourIt
+1 949-270-0556
mpihlaja@ipourit.com
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