Founder & CEO, Samarth, Ex-McKinsey / IIM Calcutta & IIT Kanpur Alum
As India Marks 80 Years of Independence, Samarth Elder Care Introduces Its ‘Freedom at Home’ Program Designed To Assist 4.9 Million Indian-Americans in Empowering Their Parents Back in India.
For adult children residing in the United States, genuine peace of mind doesn’t stem from pushing parents into unnatural settings or fretting endlessly across time zones.”— Asheesh Gupta, Founder and CEO of Samarth Elder CareNEW DELHI, DELHI, INDIA, August 9, 2026 /EINPresswire.com/ — With India set to commemorate its 80th Independence Day on August 15, Samarth Elder Care, India’s premier senior care management organization, is redefining the notion of freedom for countless diaspora families across the globe—the freedom for aging parents to live autonomously, securely, and with respect in their own residences.
To aid the 4.9 million Non-Resident Indians (NRIs) in North America who oversee care for elderly parents separated by 8,000 miles, Samarth Eldercare today revealed the launch of its “Freedom at Home” Initiative, centered around the complimentary, publicly accessible Elder Vulnerability Assessment. Earlier generations frequently encountered challenging choices—relocating parents to assisted living facilities, moving them overseas, or returning to India themselves—but today’s seniors overwhelmingly prefer “ageing-in-place.” Internal data from Samarth Elder Care indicates that a vast majority of elders wish to stay in their own homes as long as dependable healthcare and emergency response systems are available. This aligns with global trends from AARP Research, which reveal that up to 90% of older adults prioritize remaining at home over institutional care.
“Independence Day honors autonomy, self-sufficiency, and dignity—values equally essential within the home as they are on a national scale,” said Asheesh Gupta. “For families living abroad, freedom from anxiety and authentic peace of mind comes from building an unseen, highly professional on-the-ground support system in India that maintains their personal independence while ensuring immediate emergency protection.”
Four Pillars of the “Freedom at Home” Care Model:
Autonomy in Medical Management- Arranging doctor visits, specialist appointments, and doorstep medication deliveries without stripping the elder of decision-making control over their own health.
Home Safety & Fall Mitigation- Performing unobtrusive home inspections to remove physical dangers, installing grab bars, and improving lighting to ensure safe movement throughout every room.
Rapid Emergency Safety Nets- Integrating round-the-clock SOS response systems with local ambulance dispatch, hospital admission authorization, and instant alerts sent directly to family members in the US.
Active Community & Social Mobility- Connecting seniors with nearby community groups, wellness activities, and physical programs to fight social isolation and sustain mental stimulation.
CASE FOCUS: Maintaining Dignity Across 8,000 Miles
When retired professor Dr. Sharma, aged 82, suffered a minor fall in his Delhi home, his daughter—a software director based in Seattle—felt intense pressure to move him into an assisted living facility. Instead, using Samarth Elder Care’s “Freedom at Home” approach, Dr. Sharma received non-slip home adjustments, daily health tracking, and a personal Care Manager who accompanied him on weekly errands.
”My father didn’t have to surrender his home or his independence,” said his daughter. “He simply needed a professional safety net on the ground that I could trust from the US.”
Assessing Readiness for Independent Living
As part of this effort, Samarth encourages diaspora families to gauge their parents’ independent living score through the Elder Vulnerability Assessment, a free online diagnostic tool.
The five-minute audit evaluates key indicators of independent living, such as prescription adherence, digital safety, emergency preparedness, and social involvement, and produces a tailored report spotlighting specific care deficiencies and actionable solutions.
Samarth Eldercare will also conduct a live virtual webinar for US NRI community leaders and alumni networks on August 22, 2026, titled “Preserving Senior Independence: Building Cross-Border Care Systems That Work.”
About Samarth Elder Care
Samarth Elder Care is India’s foremost professional elder care company, enabling older adults to live with dignity and autonomy while providing their families—wherever they may be—the confidence of excellent care. Established in 2016 by graduates of IIT, IIM, Cambridge, and Yale, with executive experience from McKinsey & Company, Samarth functions in more than 350 cities across India, serves families in over 33 countries, and is supported by Social Alpha. Trusted by diaspora families in North America, the UAE, Asia, and Australia, Samarth’s offerings include in-home care with a dedicated Care Manager, community and wellness programs, and specialized clinical care through the Samarth Clinic for Healthy Ageing.
When a family cannot be there, Samarth is.
Reference Links & Data Sources
AARP Home and Community Preferences Survey:
https://www.aarp.org/research/topics/community/info-2021/2021-home-community-
preferences.html
Chitralekha Samaddar Sen
Samarth Elder Care
+91 87006 90186
media@samarth.community
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