Type Dynamics
Core Factors Type Dynamics presents MBTI practitioners with an assessment that brings the 16 personality types to life through Jung's eight cognitive processes.
Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences,”— Kris Kiler, President of Core FactorsTEMECULA, CA, UNITED STATES, August 14, 2026 /EINPresswire.com/ — Core Factors has launched Type Dynamics, an instrument that provides both the four-letter type code and the individual's arrangement of Jung's eight cognitive processes. The tool was created by Mark Majors, Ph.D., a counseling psychologist who contributed to the Form M revision of the MBTI® and previously held the role of Director of Research at the Center for Applications of Psychological Type. Type Dynamics is designed for coaches, consultants, and talent professionals who introduce the 16 personality types in leadership and team development contexts, and who aim to teach the model at the level Jung originally described.
Developing leaders has long been a key organizational focus. What has shifted is the nature of the roles those leaders are being prepared for. Companies that in previous years tasked leaders with maintaining stability are now expecting them to navigate conditions their training never addressed, working with teams that must solve problems no one has encountered before.
McLean & Company's HR Trends Report 2026, which drew from 1,626 human resources and leadership respondents surveyed in late 2025, ranks leader development as the top organizational priority for the year, with enabling innovation in second place—a jump from tenth position the prior year. Controlling labor costs came in last on that same list.
Innovation does not emerge from a strategy document alone. It happens when a leader can guide a group to a decision even as its members view the same situation from different angles. Before it becomes a strategy challenge, it is a challenge of perception and judgment, and of whether people can continue collaborating with a colleague whose reasoning they do not grasp.
Psychological type has served as the practical solution to that challenge for over five decades. It supplies teams with precise language to describe how people vary in what they notice and how they assess it, and no type holds an advantage over another. What practitioners increasingly require is that same language delivered with greater depth—specifically, the eight cognitive processes Jung laid out, which the four-letter code encapsulates.
Type Dynamics embeds those processes directly into the participant materials. The report is structured like a workbook. It starts by introducing the four perception processes, then the four judgment processes, followed by presenting the participant's four-letter code and the cognitive process pattern unique to that person, and concludes with all sixteen patterns side by side for comparison. Participants learn the framework first, then view their own results through that lens.
The cognitive process scores are delivered to the practitioner in a separate report. The scores indicate which processes a person draws on most naturally. They are not a measure of competence, and they require a trained practitioner to interpret them properly. Keeping them on the practitioner report safeguards that interpretation and provides the practitioner with material for follow-up sessions after the debrief. A client's cognitive process results may also diverge from what their type code would suggest. That variation is normal and reflects the individual's personal development. It does not mean the type is wrong.
"Psychological type has been in use for more than fifty years because it gives people a universal language for understanding individual differences," said Kris Kiler, President of Core Factors. "We built Type Dynamics so that participants can understand the dynamic system of psychological type and be able to apply the original Jungian model to issues of communication, problem solving, decision making, and more. This interpersonal competence is what sets high-performing leaders apart from others."
Type Dynamics measures the same sixteen types across the same four dichotomies, so existing training, frameworks, and interpretations apply directly. The difference is that the report explains the eight cognitive processes itself, rather than leaving the practitioner to build and deliver that explanation from their own material.
That holds across delivery formats. In coaching, the cognitive process pattern gives a client and coach something to work on after the type conversation is finished. In workshops, the report can be worked through in the room and taken away afterward. In team development, two colleagues with the same four-letter code can still work very differently, and the cognitive process results show where.
Results reach participants through the Core Factors Participant Hub, where the material stays available between sessions, participants can read full descriptions of all sixteen types in addition to their own, and practitioners can enable Evidentra®, the Core Factors AI Coach Assistant, for clients who want support applying their results. The practitioner controls when results are released and which features are available.
Practitioners who introduce psychological type in coaching engagements, leadership programs, or team development work can apply for a free Core Factors Pro Account or request a demonstration at corefactors.com. Approval includes onboarding with a Core Factors account manager and the coursework required to administer the type assessments.
Practitioners running Type Dynamics can also put The 16 Personality Types: Profiles for Self-Discovery in participants' hands. Written by Cindy Paris, an MBTI Master Practitioner and certified professional coach, with Kris Kiler, it presents each of the sixteen types through the cognitive processes, pairs each profile with guided reflection, and closes by connecting what the reader found to the four areas where people skills develop. It is grounded in Jung's theory of psychological type and shaped by decades of combined experience in teaching, coaching, and developing teams and leaders.
Angelo Spoto, author of Jung's Typology in Perspective, writes of the booklet, "This carefully worded text reflects years of experience working with typology on the front lines, converted into well-earned insight. The authors display an understanding of Jung's original concerns about the misunderstandings and misapplications of his typology that have played out with the commercialization of the MBTI®. The profiles are smartly nuanced, deeply provocative, and singularly helpful to anyone wanting to keep the spirit of Jung alive."
Jerry Gilpin, President of the British Association for Psychological Type, describes it as a clear introduction to the sixteen-type model developed from Jung's writings, with profiles of each type written with warmth and nuance, and reports that it brought him new insights after years of working with type.
The 16 Personality Types: Profiles for Self-Discovery is available now through Amazon, with other Amazon marketplaces priced in local currency. Readers working on their own need no assessment, facilitator, or program to use it.
About Core Factors
Core Factors is a people-development platform for practitioners. Executive coaches, OD consultants, L&D professionals, HR professionals, and career practitioners use Core Factors to administer assessments, deliver results, reinforce development between sessions, and document outcomes through participant feedback and reporting.
The assessment portfolio spans four families. Type Discovery, Type Elements, and Type Dynamics support psychological type work across decision-making, learning, leadership, and interpersonal effectiveness. EQ Accelerator shows a person which emotional intelligence skills to develop first and guides that development. Social Dynamics addresses interaction styles and their applications across communication, collaboration, influence, and conflict. Career Path and Career Signals support career alignment through occupational fit mapping and values-based career planning.
Every assessment is supported by the Participant Hub, where participants access their results, reflect and set goals in My Journal, and, where enabled by the practitioner, receive developmental guidance from Evidentra®, the Core Factors AI Coach Assistant. Core Factors is built on a commitment to psychometric integrity, ethical application, and practical results that serve both the practitioner and the people they develop.
MBTI is a registered trademark of The Myers-Briggs Company. Core Factors is not affiliated with or endorsed by The Myers-Briggs Company.
Kris Kiler
Core Factors
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