CHASING’s expertise in underwater robotics drives product development across professional marine operations, robotic pool cleaning, and the CanFish smart fishing system.
The CHASING CanFish F2 is in development as a more integrated smart fishing system that merges sonar, underwater video, AI-powered features, and navigation tools.
From observing fish underwater to logging lure movements and receiving AI-driven alerts, CanFish translates CHASING’s robotics know-how into practical fishing situations.
CanFish was never intended to replace experience or instinct. It was created to give anglers another source of underwater information when assumptions were once the only option.”— Director of R&D at CHASING
ORLANDO, FL, UNITED STATES, July 19, 2026 /EINPresswire.com/ — Fishermen already read weather, water clarity, bottom structure and gear. Experience teaches them how to choose lures, adjust retrieve speed, and select a fishing spot. But the moment a lure sinks beneath the surface, much of what follows remains guesswork—interpreted through a rod tip, a line twitch, a sonar blip, or sometimes no feedback at all.
The disconnect between underwater activity and what anglers can actually see helped shape CanFish from the start.
In 2019, a member of CHASING’s founding team—an R&D engineer who has also fished for roughly four decades—started reflecting on a practical question: Could the technology used in underwater robots give anglers a clearer view of what happens after they cast?
That inquiry ultimately led to the creation of CanFish.
CanFish operates as a standalone smart fishing brand with its own roadmap, customer base, and community, while still leveraging CHASING’s background in underwater robotics, engineering, and product design. This arrangement lets CanFish concentrate on real fishing challenges while tapping into the technical strengths behind CHASING’s underwater technology ventures.
A Fishing Problem Came First
CanFish didn’t start out trying to put another electronic gadget on the market. Instead, it began with a familiar frustration: what happens on a cast often tells anglers less than they think.
A lure might come back without a fish even though one followed it. A quiet stretch could hide activity the angler never noticed. Fishermen also wonder: What does the underwater terrain look like? Is there any visible movement nearby? Is the current location worth staying on?
CanFish launched F1 in 2020 as its first smart fishing product and an early attempt at underwater observation. That effort established a principle the brand still follows: technology should help anglers learn more about the fishing process, not replace the person holding the rod.
“CanFish was never intended to replace experience or instinct. It was created to give anglers another source of underwater information when assumptions were once the only option,” said the Director of R&D at CHASING.
How CHASING’s Underwater Expertise Supports CanFish
Founded in 2016, CHASING spent a decade refining underwater robotics and related technologies for both consumer and professional markets. Its work covers underwater reliability, imaging, control, and navigation across a range of water environments.
CanFish pulls from relevant parts of that experience based on what each fishing product needs. For underwater imaging, this includes lighting choices, lens and sensor pairing, and image processing in murky water. Product reliability is built around intended depth, whether it’s for fresh or saltwater, and the physical demands of fishing. Intelligent features may draw on experience with control algorithms, navigation, sonar integration, or AI-based recognition.
The aim is not to replicate the same technology in every product. Different CanFish models use different combinations of capabilities depending on the specific fishing problem they’re designed to solve. This keeps development focused on anglers while grounding it in a proven underwater engineering framework.
From F1 to a Broader Smart Fishing Portfolio
Over time, CanFish has expanded the ways underwater information can support fishing.
After F1 in 2020, CanFish F1 Pro followed in 2022 with a rotatable camera and motorized depth control. In 2023, CanFish CF1 introduced castable live underwater viewing, letting anglers inspect visible conditions while actively fishing.
In 2024, CHASING CanFish Fishing CamX tackled a different challenge. Built for lure fishing, Fishing CamX records underwater footage for later review rather than streaming live video while it’s submerged. Anglers can study how their lure moved and whether fish interacted with it after the session, catching follows, missed strikes, and other moments they may never have felt through the rod.
In 2025, CanFish upgraded CF1 with AI-driven fish arrival alerts. Under the right conditions, the underwater camera can detect visible fish activity and push a notification through the app.
CanFish is also developing CanFish F2, a next-generation smart fishing system engineered to combine sonar, underwater vision, AI features, and navigation.
Together, these products show a clear trajectory: from simply watching underwater, to recording what happened, to recognizing visible action, and finally to linking multiple streams of fishing data.
What Smart Fishing Means to CanFish
CanFish uses the term smart fishing technology to describe tools that provide anglers with better underwater information.
No single device gives a complete picture. Video is limited to the camera’s field of view. Sonar needs interpretation. AI features depend on operating conditions. For CanFish, the aim isn’t absolute certainty—it’s narrowing the information gaps between fishermen and the underwater world.
That could mean watching visible underwater activity with CanFish CF1. It could mean reviewing a follow, a missed strike, or an unexpected interaction caught by CHASING CanFish Fishing CamX. It could mean getting an AI alert when visible fish movement is detected. As the lineup grows, it could also mean bringing sonar, underwater vision, and navigation into more cohesive fishing workflows.
The products differ, but the question behind the brand stays the same: What information would genuinely help an angler understand more?
CanFish also sees worth beyond individual gadgets. The brand aims to connect anglers through underwater footage, shared fishing experiences, and discoveries across regions and techniques. Its tagline, “Explore More · Capture More,” highlights the link between technology, curiosity, and the stories anglers bring back from the water.
From its start in 2019, CanFish has grown into a smart fishing lineup that includes live underwater observation, reviewable fishing footage, AI-powered alerts, and more advanced connecting technologies.
The technology keeps evolving. The core idea remains unchanged: help anglers understand more of what goes on beneath the surface.
Explore CanFish
Browse CanFish products and find out more about the brand’s approach to smart fishing technology:
https://canfishcam.com/?utm_source=pr_distribution&utm_medium=pr&utm_campaign=CHASINGHCanfish_20260716
About CHASING
Founded in 2016, CHASING is an underwater robotics and technology company developing systems for consumer and professional applications. Its work spans professional underwater robots, intelligent pool cleaning systems and underwater imaging technologies, supported by in-house engineering and manufacturing capabilities.
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CanFish F2 Underwater Camera System Explained | See the Real Underwater World
