This specialized distinction acknowledges Zimetrics’ proven capability to design, build, and run production-grade solutions throughout the entire AdTech and MarTech lifecycle.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build …”— Ken Weiner, CTO, GumGumAUSTIN, TX, UNITED STATES, August 12, 2026 /EINPresswire.com/ — Zimetrics, a digital solutions engineering company focused on data platforms, AI systems, and AdTech infrastructure, announced today that it has earned the AWS Advertising & Marketing Technology Competency. This recognition, awarded to a select group of global AWS partners, highlights Zimetrics’ established expertise in building high-scale data platforms, real-time AI engines, and privacy-compliant cloud architectures.
Zimetrics acts as an engineering partner for top agencies, publishers, AdTech innovators, and brand marketers—updating legacy data pipelines, deploying predictive campaign models, and unlocking new revenue streams through durable, future-proof infrastructure.
The competency covers four distinct sub-categories: Digital Customer Experience, Audience & Customer Data Management, Ad Intelligence & Measurement, and Privacy-Enhanced Data Collaboration—demonstrating Zimetrics’ full-range ability to drive first-party data activation, identity resolution, and cross-channel measurement at enterprise scale.
THE PROJECTS THAT LED TO THE DESIGNATION
The AWS competency review was based on audited, client deployments across three main pillars: Real-Time Contextual Intelligence, Privacy-Enhanced Audience Infrastructure, and First-Party Identity & Clean Room Platforms:
1. Real-Time Contextual Intelligence at Scale
Developed and scaled a real-time contextual classification engine that analyzes page-level and video content across billions of daily impressions, powering the contextual intelligence platform. The solution delivers brand-safe, cookie-free targeting signals by combining NLP, computer vision, and AWS-native data services—classifying over 3 billion daily ad impressions in production with 90%+ IAB category accuracy. The engagement also included attention measurement analytics, enabling expansion into CTV and omnichannel brand safety at a scale that directly impacts advertiser outcomes.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering — they understand the business of media intelligence and what it takes to build a system that scales to billions of impressions while delivering signal quality that actually moves the needle for advertisers. They have been an exceptional engineering partner across our AI and data platform investments.”
— Ken Weiner, CTO, GumGum
2. Privacy-Enhanced Audience Infrastructure
Designed a privacy-preserving audience segmentation and targeting infrastructure for a mobile advertising platform, enabling effective audience delivery in a post-IDFA, cookieless environment without third-party identifiers. The solution uses on-device processing, cohort-based targeting, and AWS Clean Rooms to let clients activate data collaboratively while maintaining full privacy compliance across regulated markets in Europe and North America—achieving a 30% reduction in ad operations overhead after consolidation.
3. Audience Intelligence – Identity Resolution & Data Clean Room Platform
Architected an end-to-end identity resolution and data clean room solution that allowed a leading publisher to build a first-party audience intelligence platform on AWS. The solution merges authenticated and anonymous signals, resolves identities across devices and environments, and enables privacy-safe data collaboration with brand partners—replacing fragmented third-party data dependencies with a durable, owned audience graph. The publisher now runs a scalable, first-party data business generating direct revenue through audience partnerships while retaining full data sovereignty and regulatory compliance.
“The advertising technology industry is undergoing its deepest structural shift since programmatic as declining reliance on third-party cookies, identity fragmentation, and tightening privacy regulations reshape the digital advertising ecosystem. This competency reflects what our team has built at the coalface of those challenges: AdTech and MarTech solutions on AWS that are production-grade, privacy-compliant, and built to last. We are proud to earn this recognition alongside an exceptional set of global partners.”
— Gurvinder Chhatwal, Chief Growth Officer, Zimetrics
PROPRIETARY ACCELERATORS & PARTNER ECOSYSTEM
To help clients innovate at the pace demanded by today’s Advertising & Marketing Technology market, Zimetrics blends deep engineering expertise with proprietary, purpose-built accelerators that reduce time-to-value across the entire data and AI lifecycle.
8nap AI – Governed Agentic AI & ML:
Speeds up the deployment of enterprise AI models by orchestrating Amazon Bedrock foundation models and custom Amazon SageMaker pipelines. The platform delivers real-time contextual classification, audience propensity scoring, and bid optimization with enterprise-grade guardrails, governance, and auditability required for high-throughput AdTech operations.
Data Activation Platform:
Pre-built pipelines for first-party data ingestion, enrichment, identity stitching, and clean room deployment on AWS, accelerating time-to-activation for publishers and brands building owned audience capabilities.
Beyond AWS, Zimetrics works within a curated partner ecosystem—including Databricks, Snowflake, Salesforce, Adobe, Stripe, Anthropic, and MuleSoft—integrated on or alongside AWS. This allows advertisers, agencies, and publishers to build connected, multi-platform data ecosystems through a single, accountable engineering partner.
ABOUT ZIMETRICS
Zimetrics creates cloud-native data platforms, AI systems, and digital products that drive measurable business results. Founded in 2015 and headquartered in Pune, India, with U.S. operations, the firm serves AdTech, MarTech, MedTech, FinTech, and Manufacturing clients globally.
As an AWS Advanced-Tier Partner with specialized competencies in both Advertising & Marketing Technology and Healthcare & Life Sciences—supported by deep practices across leading data, AI, and enterprise ISV platforms—Zimetrics provides end-to-end engineering expertise across North America, Europe, and the Middle East.
Browse our AdTech and MarTech solution pages to learn how Zimetrics helps unify data, systems, and activation across the marketing stack to improve measurement, personalization, and campaign operations.
Aman Sinha
Zimetrics Technologies Private Limited
amans@zimetrics.com
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