Consolidates ERP product data, applies AI-driven enrichment, and distributes automatically across sales platforms.
“A year ago, SEO dominated online retail. Today, GEO is the priority because shoppers increasingly rely on AI to discover products. Our PIM will save significant time for anyone operating an online storefront,” said Rudczynski.— Tom Rudczynski, Founder and CEO of XTAL SearchSARASOTA, FL, UNITED STATES, October 5, 2026 /EINPresswire.com/ — XTAL PIM Brings AI Catalog Management to Multi-Channel Retailers
XTAL Search has introduced its Product Information Management (PIM) solution as part of its offerings, unveiled today. This system targets mid-market retailers and brands, with a focus on those operating across numerous sales channels. The platform is specifically engineered to handle and refine metadata for enhanced AI visibility, guaranteeing accurate product representation and discovery through tools such as ChatGPT.
Selling across multiple channels has become the norm for expanding retail brands, yet the management tools have lagged behind. Retailers operating on various marketplaces often keep separate product listings for each platform, each updated manually. This process typically falls to a single employee who re-enters identical product information, reformatted for each channel’s specific requirements.
XTAL PIM aims to eliminate that manual workload. Product information is pulled directly from a brand’s existing ERP system, and XTAL’s AI enrichment then fills in missing attributes, generates on-brand descriptions, and creates channel-specific variations. All AI-produced modifications require human review and approval prior to publication, and every catalog edit is tracked with version history, offering brands a full audit trail of changes. Following approval, updates are pushed automatically to all linked sales channels, including Wayfair, Amazon, Home Depot, Macy’s, and Mirakl, reducing repetitive data entry and enhancing overall product data quality.
“SEO was the dominant factor in online retail last year, but now GEO—generative engine optimization—has taken over. Consumers are increasingly turning to AI for product discovery, and this trend is just getting started. Our PIM will cut hours of monotonous work for any business operating across multiple sales platforms,” Rudczynski stated.
Rudczynski established XTAL Search following over a decade of building and overseeing e-commerce products for companies like Uniqlo, Macy’s, Casper, and Wayfair. His background includes leading product discovery and catalog systems at a national retail level. XTAL PIM brings that expertise to retailers who have moved beyond manual catalog management.
XTAL PIM is currently available, with pricing details obtainable directly from XTAL Search. Additional information can be found at xtalsearch.com/pim.
About XTAL Search
XTAL Search is an AI-powered platform for product discovery and catalog enrichment, assisting mid-market retailers in making their catalogs visible wherever shoppers search and converting interest into sales.
Media Contact:
Andy Roman
(941) -763-1532
Hello@xtalsearch.com
Andrew Roman
XTAL search
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